The UK’s #1 Care Home Platform for Enquiries, Reviews & Market Intelligence

carehome.co.uk helps care homes increase occupancy, build trust with families, and make confident business decisions – all from one trusted platform.

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Families choose carehome.co.uk first.

carehome.co.uk connects millions of people every year with care services as they actively research and compare options for themselves or a loved one.

Over 70% of all time spent across the top five older people’s care discovery websites happens on carehome.co.uk. Add homecare.co.uk, and that rises to more than 85%.

Why this matters

If you want to be visible to families at the moment they’re making care decisions, carehome.co.uk is where they start their search.

High-Quality Enquiries That Convert

carehome.co.uk delivers more care enquiries than any other platform in the UK… and we’re still growing. Our reach, visibility, and trusted reputation mean families come to us first when they’re searching for care

The number of enquiries we generate for care homes has increased by 23% in the last 12 months, reflecting both rising demand for care and the continued strength of our platform. This growth is the result of sustained investment in marketing, improved search visibility, and a better user experience that helps families find and contact the right care homes more easily.

The care enquiries generated through carehome.co.uk are high-quality and verified from families who are actively seeking care now. In fact 1 in 10 care enquiries generated through carehome.co.uk result in a move-in.

We help you understand your performance with built-in reporting and insights. You can track enquiries, see how your listing performs, and benchmark your results against other care providers.

We set you up with Call Enquiry Tracking & Intelligence. Calls can be recorded and summarised at no extra cost. You can view them alongside your enquiry reporting for clearer insights and better follow-up.

The UK’s most trusted source of care reviews

Reviews play a vital role in helping families choose the right care. We’ve published over 400,000 reviews, and the number continues to grow every day. Every review is verified and genuine, making carehome.co.uk one of the most trusted resources for families searching for care.

Easy review collection for subscribers

Reviews play a crucial role in helping families choose care, with over 80% saying they are extremely or very important during their search. As a subscriber, we make it easy to collect reviews from residents and families and display them prominently on your listing, helping you build trust before families make contact.

More reviews than anyone else

We publish more care home reviews than any other platform. Our reviews are carefully structured to give families meaningful insight into all aspects of life in a care home, helping them understand what daily life in your home is really like.

Clear return on Investment

A subscription that delivers real results

Our subscription tiers are designed with care homes in mind.
Our recommended Platinum subscription provides maximum visibility and enquiries, delivering an average return of £50 for every £1 invested.

Straightforward pricing you can trust

carehome.co.uk offers one annual subscription with clear pricing. There are no hidden costs and no surprises. This makes budgeting easy to plan for year after year.

Learn more about our Enhanced & Platinum Subscriptions

Choose the best subscription for your care home. To see a full list of functionality click the link below.

View plans

Support at every stage

Every subscriber benefits from:

Dedicated Account Manager
Onboarding support to help you get the most from your listing
Ongoing insight and expertise

A Partner, Not Just a Platform

carehome.co.uk holds the largest publicly available dataset of its kind in the UK, with insights drawn from over 2.5 million data points about care homes across the country, including information on bed capacity, facilities, care types, pricing and regulatory status.

Each year we publish a range of care sector reports, freely available to care homes, helping providers plan ahead, budget effectively and understand emerging trends.

Over 7,000 care homes subscribe to carehome.co.uk and more than 3,000 home care providers subscribe to our sister site homecare.co.uk. Providers choose our platforms because they connect them with families who are actively searching for care, helping them increase enquiries, build trust through reviews, and fill vacancies faster.